Better Idea

just a face -closeup- the head is either buried in the garbage or the face is halfway covered with landfill... I am not sure of the clever thing I should write but I am thinking about.... " we slowed down the process, now let's try to stop it..." or take control, before it takes over... ( it written in some landfill ways) , save the environment..."
and maybe 3 practical ways to help .... what do you think? the concept is the biggest part in creating a poster

idea

ok poster for MW3... what do you think of the idea: a preson standing, at a far left of the poster. at her right a bit of greenery, adn at the left... which is the bigger part, there is nothing but garbage and dryness and desert life enviroenment so much that part of her left looses color...
it would say FACT: "IT will catch up with you if you don't stop it."
and under it a fact about what global warming causes and another about an easy way to help.

results"

- Every ad is a green ad
- People are aware of the environmental issues which makes PSAs effective in terms of awareness spreading medium, however it does not inspire people to change behavior.
- PSAs is passes scarcely and at times people don't really watch
- People don't remember any environmental PSA
- Most people can't make the difference between a green PSA and an Ad

desensitiziation

this is my new word: desensitization. not it is new in my vocabulary, however it is the dominant subject of my research ... this is the main and most important discovery of my research: the overuse of environmental pictures in marketing today has caused the desensitization of the audience to such images. as result, green PSAs are ineffective today ; at least as a tool for behavioral change

I am sick as a dog.... yet I have more ve forward with htis research.