Isn't it funny that Marketing tactics are the most to blame for the current ineffectiveness of PSAs!
Though this makes sense, it poses a problem: if in fact the overuse of environmental visuals in current advertising is responsible for desensitizing the audience to actual environmental PSAs, this would imply that before such tactics were used, PSAs were effective... wouldn't it?
this just adds another layer to my research... I wish we had more time for this thing!
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