Environmental-friendly cows that don't fart! (pardon my language)

I conducted my first interview today ... the outcome was awesome…. I got to quote this guy in my research!
The interview was with producer and media connoisseur Carlos Deyarza and the problem with PSAs according to him is not necessarily the that they are not will structured or that they air on inaccessible time, the problem is that we are so bombarded with ads about the environment which by the way have become so ridiculous that we become insensitive the actual PSAs!
Remember that the ads are by a company with the highest intentions to, of course, sell that company or product. Well now they look so much like the actual environmental PSAs “showing the hills, the environment and so on" that people can't make the difference anymore, and thus the PSAs fall into the same category of advertisement, trying to sell something - see the loss of credibility there!
“The environment is being used as a commodity, a bullet point, a sell point,” said Deyarza; “essentially every ad is an environmental ad”. He continued by saying, “ Nike use to be about running fast and jumping high, but now it’s about ‘this tennis shoe is made of biodegradable materials.’ It's not about "we have the best tacos," it's about “our tacos are made with environmentally friendly cows that don't fart!" (Because you know that this 'endeavor' has an impact on the environment.) Consequently the actual good environmental PSA that comes after such a lineup has lost any potential for effect or credibility! There is almost no difference between a hybrid Chevy ad that shows the beauty of the environment, the hills and so on and an actual green PSA!
The solution: create something drastically different than the usual, creatively that is.
Also, Mr. Deyarza has had the chance to produce a few PSAs (though not about the environment) that he says were effective. What they had in common: they were all attached to an event. Maybe that is something to consider in producing a PSA for the environment!