The biggest issue I've encountered so far is the time in which these PSAs air because of course of the profit issue... anyway, I think the survey may have a better answer when it comes to the effectiveness of PSAs
Funny thing though, I went to Wall Mart, which by the way has been claiming to be engaged in an environmental campaign.... yet there were no environmental PSAs on their in-store Wall Mart Chanel TV... I didn't even notice any green ads... they still use plastic bags and do not offer any paper options - at least not upfront. There was nothing, that I could notice, different from before their public green campaign announcement.
Anyway, still struggling on the actual structure of this research
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